Laser Guided 60 Second Presentations
by Andrew Crozier – www.insightphotographers.co.uk

Incorporating some of the following phrases into your 60 second presentation with your own unique spin can help us really understand the nature of your business and hopefully stimulate referrals.

• The kind of referral that works best for me is….

• The kind of referral that does not work for me is…..

• I do my best work with….

• I’m most interested in working with the type of clients who……

• The three major benefits of what I do are….

• What I do best is…

• Clients I work with include…..

• The people I work best with are…..

• The companies I work best with are……

• I decided to do what I do because….

• What makes me different as a …………….is……………

• My special qualifications include……………..

We have used the pointers above really successfully and you may want to try using some of these questions when you are having your one to ones to zero in on specific information about your networking colleagues to help bring in quality referrals.

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